Branded Caller ID has become an increasingly popular technology in the telemarketing industry. It offers an innovative way for businesses to enhance their outbound calling efforts. Branded caller ID lets businesses display their brand name on the recipient's caller ID, creating a trustworthy and professional appearance for the business. With the rise in phone scams and robocalls, consumers are becoming increasingly wary of answering calls from unfamiliar numbers. Branded Caller ID helps consumers verify the authenticity of the call by displaying the name and/or logo of the business on the caller ID, creating a more personalized and engaging experience.
To dive deeper into this topic, we spoke with Dean Garfinkel, a leading expert on Caller ID and Do Not Call compliance, with over 30 years of experience in the telecommunications and teleservices industries. Garfinkel is well-known for inventing TeleBlock®, a patented call routing system, which was sold by telecom giants like AT&T, Verizon, CenturyLink, and Windstream. In 2017, he also developed a patented text solution for the business TextBetter®. He is a regular speaker within the industry circuit and a past member of the National Board of Directors and Treasurer of the Professional Association for Customer Engagement.
What is Branded Caller ID?
Branded caller ID allows businesses to display their company name and/or logo on the caller ID of outbound calls. This can create a trustworthy appearance for the business, helping companies deal with fraud and the rise in consumers that are increasingly wary of answering calls from unfamiliar numbers. Dean Garfinkel emphasizes the importance of branded Caller ID in today's market, stating, "The fact of the matter is consumers are overloaded with calls and they're less likely to pick up their phones than ever before. If your brand is showing up as 'spam likely' or 'unknown,' your calls will be ignored. If it's a number they don't recognize, your calls will be ignored. Having branded caller IDs provides legitimacy to the call, and we've seen huge improvements in answer rates when our clients have adopted our services for branded caller ID."
Branded caller ID can lead to increased answer rates by displaying the company name on the recipient's caller ID. It enhances trust and customer experience, adding an additional layer of transparency for consumers who receive calls from businesses. With branded caller ID, customers are more likely to answer calls and have a positive experience with telemarketers. Garfinkel adds, "It's huge. It's going to quickly become a requirement if you want to be successful in this space. There's no way around it."
Why Branded Caller ID is Important for Enterprises
Branded Caller ID is especially important for enterprises and large businesses who rely heavily on outbound calls for sales, customer service, or other important interactions.
With the rise in phone scams and robocalls, businesses need to take extra precautions to ensure that their calls are not mistaken for spam or fraudulent calls. By displaying their company name and/or logo on the caller ID, businesses can create a more personalized and engaging experience for their customers. This can lead to increased customer trust and loyalty, as well as improved answer rates and overall success in the telemarketing space.
Garfinkel highlights the importance of staying ahead of the curve in the industry, stating that "we'll continue to see tightening of regulations to clean up the network and reduce the impact of scammers on the public which, in itself, is a billion+ dollar problem." Branded Caller ID can be a solution to help businesses stay compliant with regulations and maintain their reputation in the industry.
Branded Caller ID is crucial for enterprises and large businesses looking to improve their outbound calling efforts. It can lead to increased answer rates, customer trust, and overall success in the telemarketing space. Working with experts in the industry and staying up-to-date with regulations can help businesses stay ahead of the curve and maintain their reputation in the industry. Garfinkel notes that, "there's a lot of people out there who sort of do it right but not really, and that can get you in trouble." Therefore, it's crucial for businesses to work with experts who understand the industry and can provide clean and curated numbers to ensure the legitimacy of the calls.
If you're interested in pricing details, read our article about Branded Caller Id Pricing.
What Enterprises Should Look Out For When Choosing a Provider for Branded Caller ID
When choosing a branded caller ID provider, it's important to consider several factors to ensure that you get the most out of your investment. Here are the key things to consider:
1. Provider Reputation: Look for a provider with a good reputation in the industry. This could include awards, positive customer reviews, or recommendations from other businesses.
2. Experience: Choose a provider with extensive experience in delivering branded caller ID services. An experienced provider will have a good understanding of the challenges and opportunities that come with this technology.
3. Clean and Curated Numbers: Look for a provider who offers curated numbers that have not been used for at least one year. This ensures that the numbers are clean and free of fraud or spam, which can impact your brand's reputation negatively.
4. Access to CNAM Database: Ensure that the provider has access to CNAM databases and can apply for attestation with full A level signature on all calls. This ensures that your brand is fully protected against any reputation damage.
5. Local Phone Numbers: Consider a provider who can provide local phone numbers to enhance your local presence and increase the likelihood of your calls being answered by customers.
6. Reporting: Look for a provider who can provide you with detailed reporting on your branded caller ID campaigns' performance. With reporting, you can track metrics such as answer rates, caller ID visibility, and campaign ROI.
Branded Caller ID is the future of telemarketing, and enterprises and large businesses need to invest in it to remain competitive. With its ability to enhance trust and customer experience, it can lead to more productive and successful interactions. When choosing a provider, it's important to consider several factors to ensure that you get the most out of your investment. Choosing Quality Voice and Data as your preferred provider can be an excellent investment for your business and a great step towards building credibility and trust among your customers.
Quality Voice and Data is an industry-leader with over 180 awards and more than 25 years of experience in voice communications. They've helped their clients increase answer rates by 48% with their innovative caller ID solutions. They only provide curated numbers that have been rested for at least 1 year and sign all calls with full A attestation, ensuring credibility and trust. They can provide local phone numbers to enhance your local presence and provide detailed reporting on your branded caller ID campaigns' performance.
Angela Garfinkel currently serves as Director for Quality Voice & Data. With 30+ years of call center and business process outsourcing experience, Angela provides the QVD team with key insights to support product development, marketing and sales.