What to know about Branded Caller ID (AKA Caller ID Branding)
Branded caller ID is currently the buzz of the telemarketing industry, and everyone is talking about it. In the competitive world of outbound telemarketing, branded caller ID can make a significant difference in the way businesses communicate with potential customers. Not only does it increase answer rates by displaying company the name on the caller ID of outbound calls, but also improves trust and customer experience. In this article, we will explore the critical aspects of branded caller ID and what telemarketing executives need to know before investing in this new technology and how much it might cost them.
What is Branded Caller ID?
Branded caller ID, also known as call display branding or caller ID branding, offers an innovative way for businesses to enhance their outbound calling efforts. It lets telemarketers display their company name on the recipient's caller ID creating a trustworthy and professional appearance for the business. Next generation Branded Caller ID will allow for logos – although this technology won’t be commercially viable till 2024-2025 as the overwhelming majority of existing devices, without a downloaded app, cannot display logos.
This technology helps telemarketers become more recognizable to consumers, reducing the likelihood of the call being ignored or deemed as spam. By improving the chances that customers will answer their calls, branded caller ID can lead to more productive and successful interactions, including sales, customer service, and other important communications.
Branded caller ID can also significantly benefit consumers receiving the calls by providing an additional layer of trust and transparency. With the rise in phone scams and robocalls, consumers are becoming increasingly wary of answering calls from unfamiliar numbers. Branded caller ID helps consumers verify the authenticity of the call by displaying the name and/or logo of the business on the caller ID. It can also help customers identify the purpose of the call, creating a more personalized and engaging experience. With branded caller ID, consumers are more likely to answer calls and have a positive experience with telemarketers.
If your telephone carrier can’t provide Branded Caller ID then you need to port your telephone numbers to a carrier who can.
Branded Caller ID Pricing
Unfortunately, most companies in the industry don’t publicly share their pricing data but here’s the inside scoop…
Telephone carriers who provide telephone numbers do not charge extra to store the name you want displayed. It’s typically included in a bundled package with a phone number on a combination of flat fee & usage-based fees for the number.
For example, QVD charges $2.00 per month for a curated telephone number for use as a Caller ID. This bundled product includes Branded Caller ID and a number of components like the telephone number and Reputation Analysis to ensure the telephone number hasn’t been spoofed or flagged as unreputable. A curated number is one that hasn’t been spoofed or assign to a user in at least a year.
What's Important When Choosing a Provider for Branded Caller ID?
When choosing a branded caller ID provider, it's important to consider certain factors to ensure that you get the most out of your investment. Here are the key things to consider:
1. Provider Reputation: Look for a provider with a good reputation in the industry. This could include awards, positive customer reviews, or recommendations from other businesses.
2. Experience: Choose a provider with extensive experience in delivering branded caller ID services. An experienced provider will have a good understanding of the challenges and opportunities that come with this technology. Quality Voice and Data, for example, is an industry-leader with over 180 awards and has helped increase answer rates by over 40% for their clients.
3. Curated Numbers: Look for a provider who offers curated numbers that have not been used for at least one year. This ensures that the numbers are clean and free of fraud or spam, which can impact your brand's reputation negatively.
4. Access to CNAM Database: Ensure that the provider has access to CNAM databases and can apply for attestation with full A level signature on all calls. This ensures that your brand is fully protected against any reputation damage.
5. Local Phone Numbers: Consider a provider who can provide local phone numbers to enhance your local presence and increase the likelihood of your calls being answered by customers.
6. Reporting: Look for a provider who can provide you with detailed reporting on your branded caller ID campaigns' performance. With reporting, you can track metrics such as answer rates, caller ID visibility, and campaign ROI.
If you're an enterprise customer, visit our Enterprise Branded Caller Id article for more tips.
Wrap-Up
Branded caller ID is a huge step in the right direction in the telemarketing industry and it provides a valuable tool for businesses to increase their outbound calling effectiveness. By displaying company name and/or logo on the caller ID of outbound calls businesses can improve their brand image, and most importantly increase answer rates.
When considering a branded caller ID provider, it's essential to look for one with a good reputation, extensive experience, curated numbers, access to CNAM database, local phone numbers, and reporting capabilities.
There’s a lot of important details and nuances when it comes to picking the right provider and setting things up correctly. Connect with us to learn more about Branded Caller ID and how we might be able to help.
Angela Garfinkel currently serves as Director for Quality Voice & Data. With 30+ years of call center and business process outsourcing experience, Angela provides the QVD team with key insights to support product development, marketing and sales.