July 1 will be here before we know it. If your calls are not digitally signed with full attestation to meet the STIR/SHAKEN standards right now, it is time to take action.
Why STIR/SHAKEN matters?
Simply put, your calls will get blocked!
STIR/SHAKEN is designed to help restore trust in voice communications. The goal is to prevent fraudsters from scamming consumers through robocalls and illegal phone number spoofing and that legitimate calls reach the recipient. Carriers are mandated to implement STIR/SHAKEN by July 2021.
With the STIR/SHAKEN authentication framework, every outbound call (phone number) is assigned a level of trustworthiness based on the following criteria:
- Full Attestation (A) — Carrier has confidence in the identity of the caller and callers’ right to use caller ID information presented.
- Partial Attestation (B) — Carrier has confidence in the identity of the caller but not the callers’ right to use caller ID information presented.
- Gateway Attestation (C) — Carrier cannot certify the identity of the caller or their right to use caller ID information presented. The call entered the carrier network unsigned.
Ignoring the rapidly approaching STIR/SHAKEN deadline will likely have a substantial impact on your outbound calls. Contact rates will continue to decline. When customers cannot get important information or contact a company over a channel of their preference, both businesses and consumers pay the price. Customer mistrust, call blocking, spam mislabeling, and regulatory compliance are impacting customer contact rates, operational efficiencies, and the overall customer experience.
Work With Your Carriers
While the major lifting falls on the shoulders of the carriers to meet the STIR/SHAKEN standards, call centers need to be proactive and understand if there should be any reason to believe they won’t meet the implementation deadline and if a risk mitigation plan is in place. Ideally, calls should be signed with the highest level of attestation prior to the July 1st deadline so testing can take place. Here’s what you need to do:
- Contact your carrier(s) now and ask how their STIR/SHAKEN implementation is progressing.
- Understand how your carrier(s) plan on signing calls and how they’ll determine the trustworthiness of a call source.
- Ask if your calls are signed with the highest level of attestation?
- Set a date for testing. Are your calls signed with A-level attestation?
If your carrier(s) tells you STIR/SHAKEN isn’t “a thing”, that you don’t need to worry about it, is unable to answer your basic questions about implementation, or ignores your requests to connect, consider it a red flag. So, now what?
Quality Voice & Data has been an authorized SHAKEN service provider since May 2020 and is here to help. We are able to tokenize (digitally sign) your calls and ensure that they go through as “verified” or with a green checkmark.
Quality Voice & Data is the only Authorized STIR/SHAKEN Provider that will digitally sign and deliver your calls with full attestation, guaranteed.
Our Trusted Call Completion™ solution combines the highest level of Caller ID authentication with real-time Monitoring & Remediation to ensure your calls are not accidentally blocked or labeled as spam and provides dedicated local Caller ID numbers, elastic SIP trunking, and real-time Monitoring & Remediation services.
We are here to help you successfully execute outbound calling campaigns while maximizing contact rates and protecting your reputation along the way.
With more than 30 years of experience in technology, telecom, and business process management, our team is well-positioned to provide your company.
Have questions? Get in touch with us at 888-656-5111 or [email protected]
About Quality Voice & Data, Inc.
Founded in 2010, Quality Voice & Data, Inc. offers secure and reliable cloud-based telecom switching and VoIP services for customers nationally. This includes local Caller ID numbers, IVR, PBX, SMS & MMS messaging, Conference Calling, Compliance Phone, Monitoring & Remediation services, and SIP trunking with Shaken Attestation. Our Trusted Call Completion™ service is known for maximizing our customers answer rates and protecting their reputation. Visit us at www.qualityvoicedata.com