What is Branded Caller ID
March 04, 2024 / Written by Angela Garfinkel

What is Branded Caller ID?

Why Branded Caller ID Is Necessary 

Branded Caller ID is changing the entire telemarketing landscape in a massive way. It might just be the biggest change to the industry since STIR/SHAKEN was first introduced.

Let's start from the beginning. Traditional Caller ID was a ground-breaking innovation in the telecommunications industry back in the late 70s and early 80s. For the first time, recipients could see the phone number of the person calling them before they answered the call. This feature marked a significant shift in how phone calls were received and managed, offering an added layer of control and security for the end-user. It fundamentally changed the dynamics of telecommunication, allowing individuals to screen calls, avoid unwanted interactions, and prepare for the conversation ahead. The introduction of Caller ID was not just a technological advancement; it was a cultural shift that redefined the landscape of personal and business communication.

Since then, things have evolved rapidly. Consumers are inundated with over 50 billion robocalls annually in the US alone. Consumers have lost trust and answer rates have declined.

Imagine you're sitting at home and your cell phone rings. "Spam Likely", you ignore it. Maybe another 5-8 calls that day from numbers you don't recognize. You might pick one up out of curiosity, but more times than not it's a robocall. Consumers almost never pick up unknown numbers anymore. Businesses are following that same trend.  

Along came Branded Caller ID.


Understanding Branded Caller ID

At its core, Branded Caller ID adds your company's name, logo, location, and even the reason for the call directly on the screen of the receiving user. In an era where consumers are bombarded with an estimated 50 billion robocalls annually in the US alone, Branded Caller ID is going to change how outbound telemarketing is done.

The importance of this feature cannot be overstated, especially considering that 95% of consumers reportedly ignore calls from unknown numbers. Branded Caller ID directly addresses this challenge by making each call immediately identifiable and trustworthy.


The Business Benefits of Branded Caller ID

Increase Answer Rates

One of the most significant advantages of Branded Caller ID for businesses lies in its ability to bolster consumer trust for the receiving party and separate yourself from spam. It's had a profound impact. Anecdotal evidence suggests remarkable outcomes from implementing Branded Caller ID, with one company witnessing up to an 80% increase in answer rates. This leap can be attributed to customers' preference for engaging with calls that come from recognizable and familiar sources and a clear understanding of the call.

Brand Trust

Branded Caller ID serves as a critical tool in safeguarding against the reputational damage potentially caused by fraudulent calls impersonating a business. It's akin to the ADT Security Sticker people put in their front yard to keep bad actors away. 


Why You Need Branded Caller ID

Branded Caller ID stands as a revolutionary tool in the telemarketing and customer service arenas. By fostering immediate recognition and trust, enhancing brand perception, and ultimately improving customer engagement, Branded Caller ID sets a new standard for business communication. As we move forward, the adoption of Branded Caller ID by businesses across the spectrum will undoubtedly lead to a more transparent, trustworthy, and effective telemarketing landscape.

Branded Caller ID not only paves the way for enhanced customer relations but also signifies a leap towards more secure and reliable business communication strategies.

It's a win-win for businesses and customers alike, making it a trend worth watching—and adopting—sooner rather than later.


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Written by Angela Garfinkel

Angela Garfinkel, Director at Quality Voice and Data, brings over 30 years of experience in call center and business process outsourcing. Well known in the telemarketing and telecommunications industry, she co-authored a course for The Direct Marketing Association and actively participates in professional groups like PACE. Her educational background includes an MBA and an undergraduate degree in Telecommunications Management from the University of Nebraska.