As a business owner or marketer, one of the most effective ways to reach potential customers is through outbound telemarketing. But to get the best results, it's important to have a strong caller ID mapping strategy in place. In addition, you must ensure that your telecom carrier is signing your calls with an A Attestation, results will be “calls with a check mark”.
In this blog post, we'll explore what caller ID mapping is, why it matters, and how to create a successful strategy. We will also briefly touch on the necessity of using a telecom carrier that signs and ensures delivery of your A Attestation Token.
What is Caller ID Mapping?
Caller ID mapping, also known as caller ID management, is a process that allows businesses to control what appears on the recipient's caller ID when making outbound calls. By using a caller ID mapping strategy, businesses can include a recognizable company name or number that is more likely to be answered by the recipient.
Why is Caller ID Mapping Important?
One of the biggest challenges of outbound telemarketing is getting the call answered. With caller ID, many recipients may ignore calls from unknown or unidentified numbers. By using caller ID mapping, the caller becomes more recognizable and therefore more likely to be answered. This can boost the success rate of outbound telemarketing efforts and increase conversions.
Creating a Caller ID Mapping Strategy
Now that we understand the importance of caller ID mapping, let's explore how to create a successful strategy for your business.
1. Choose a Recognizable Caller ID Name/Number The first step is to choose a name and/or number that is recognizable to your target audience. It's important to use a name or number that is associated with your brand or company. This can be your business's name or a recognizable local number.
2. Keep it Consistent Across Channels
It's important to keep your caller ID name/number consistent across all outbound telemarketing channels and campaigns. For example, if you use a local number for one campaign and a toll-free number for another, it may confuse the recipient and decrease the likelihood of the call being answered.
3. Optimize for Local Area Codes
If your business operates in multiple areas, it's important to optimize your caller ID mapping strategy for local area codes. Using a local number can increase the likelihood of the call being answered by up to 40%.
4. Monitor for Spam Complaints
Finally, it's important to monitor and address any spam complaints that may arise from your outbound telemarketing efforts. The New York Times suggests including an opt-out option for recipients and monitoring feedback to prevent negative brand associations.
Calls with a Check Mark
The wireless carriers will likely block or label your calls if they are transmitted without a SHAKEN A Attestation. By using a telecom provider like Quality Voice & Data, we ensure that your calls are originated and delivered with an A Attestation. The wireless carriers each have their own way of designating that the call is verified (authenticated). For example, Verizon wireless shows this message: “Calls with a check mark have been verified by the carrier”. It comes up in your phone history. In addition, if you have a CNAM stored in the national CNAM Database, Verizon will include the CNAM when they deliver your call to their customer’s handset.
One of the biggest challenges of outbound telemarketing is getting the call answered. Without a strong caller ID mapping strategy and without SHAKEN telecom, many recipients may ignore calls from unknown or unidentified numbers. By using caller ID mapping, the name of caller is not mislabeled. And with SHAKEN signed calls, the “calls with a check mark have been verified” gives call recipients confidence to trust the call and increases the likelihood that the calls will be answered. This can boost the success rate of outbound telemarketing efforts and increase conversions.
Conclusion
A well-crafted caller ID mapping strategy is essential for successful outbound telemarketing efforts in business to business. By choosing a recognizable name/number, keeping it consistent across channels, optimizing for local area codes, monitoring for spam complaints, and using a SHAKEN Carrier that signs your calls with an A Attestation will boost the success rate of your telemarketing campaigns and increase conversions.
QVD provides Trusted Call Completion® for inside sales teams, call centers, outbound teleservices (sales) organizations, and other legitimate companies that need to contact existing customers or prospects. Our sophisticated program includes local caller ID numbers (including mapping), real-time monitoring, instant remediation, elastic SIP trunks and industry-leading call authentication. We prevent costly blocking and flagging that harms your bottom line and your reputation.
Remember, only a few certified SHAKEN Service Providers exist. QVD is one of them. In fact, we're a SHAKEN Service Provider that signs and delivers your calls with an A Attestation every time, an absolute essential for outbound calling campaigns. For more information, fill out our brief online form or call (888) 656-5111. QVD can help now.
Angela Garfinkel currently serves as Director for Quality Voice & Data. With 30+ years of call center and business process outsourcing experience, Angela provides the QVD team with key insights to support product development, marketing and sales.