Do This: Use Local Caller ID in Outbound Telemarketing

Since Caller ID became a standard telephone feature in the mid-1990s, consumers have made an active choice about whether to answer an incoming call based purely on what's displayed. An unfamiliar number, or an 800 number, gets an automatic "probably a telemarketer" and goes unanswered — which is exactly why Quality Voice & Data encourages clients to use Local Caller ID paired with a name (CNAM delivery) to increase outbound answer rates.

Who should use Local Caller ID?

Nearly any company running outbound telemarketing benefits from Local Caller ID numbers. The main exception is a small list, or a company whose headquarters sits in an area code customers already recognize — in that case, pushing the corporate office's number with a recognizable CNAM can make just as much sense.

The point of outbound telemarketing is to actually reach people and have a real conversation. A Local Caller ID with your company name displayed makes people less hesitant to answer in the first place, setting the whole call up to go better.

Why it matters for ROI

A Local Caller ID number with a display name can increase answer rate by up to 40% over a standard 800 number. Higher answer rates mean fewer max attempts needed per record and deeper list penetration — both of which improve total ROI. Even a missed call from a Local Caller ID number leaves the called party with a recognizable name, and if they call back, it rings straight to an experienced agent, adding a layer of trust and legitimacy to the campaign (or routing to your internal team, if you prefer).

Getting set up is easy

With over 50,000 available numbers, procuring the right Local Caller ID numbers is never an issue — QVD has supported clients running over 1,200 different Local Caller ID numbers with unique name display at once. Numbers are affordable and can be changed or updated at any time.