CNAM Database Plus STIR/SHAKEN Will Increase Your Answer Rate
Storing Caller ID numbers in the national CNAM database isn't technically a requirement for STIR/SHAKEN implementation, but savvy telecom managers know that pairing an effective Caller ID number strategy with a STIR/SHAKEN telecom provider is what actually maximizes outbound call answer rates. Most telecom carriers sell dial tone without the depth of solutions high-volume outbound callers — marketers, sales teams, collections, political operations — actually need to procure enough clean Caller ID numbers and avoid blocking downstream.
Since 2010, Quality Voice & Data has been a local Caller ID management company, selling local numbers alongside customized Caller ID strategy recommendations and directly storing and maintaining each number in the national CNAM database.
Why CNAM storage matters
A paired display name signals to consumers that a call can be trusted — similar to the Know Your Customer principle behind STIR/SHAKEN, a display name confirms the telephone company knows who you are: your address, legal corporate name, and that your company pays for the number's use. Scammers don't push display names.
Consider a national healthcare insurer that needs to inform existing customers about a benefits change. Load the list into the dialer with an 8xx number as Caller ID, and since 8xx numbers can't store a CNAM name, the call gets ignored — or worse, carriers like AT&T, Verizon, or T-Mobile label it "Spam Likely." A low answer rate means missed campaign goals and frustrated customers who never received the communication.
Why answer rate compounds on itself
Beyond the obvious benefit, every answered call is a signal to telecom providers and call analytics algorithms that the call is trustworthy — and that signal strengthens further if the call isn't a short-duration one. A high volume of short calls tells carriers the calls are likely spam or unwanted, feeding back into a worse reputation over time.
