Our Local Caller ID Helps Ensure Compliance with Federal Laws

Outbound telemarketing isn't for the faint of heart — from script creation to dialer configuration, there's a lot to get right, and compliance with telemarketing laws and regulations is arguably the most complex and important piece. The state and federal rules governing Caller ID on outbound calls fall into three primary buckets.

1. Caller ID cannot be blocked

The FCC, FTC, and many states prohibit blocking the Caller ID on an outbound telemarketing call — failing to properly push a number counts as blocking. Using QVD's Local Caller ID numbers ensures a Caller ID number displays correctly on every outbound call, with your company name properly stored in the national CNAM database so customers and prospects know who's calling.

2. The called party must be able to make a Do Not Call request

Every Caller ID number used by an outbound marketer must let the called party submit a Do Not Call request when they call it back during normal business hours. QVD handles this two ways: the number can terminate at your call center so your team handles the request directly, or it can point to our BrandGuard IVR system, which processes DNC requests automatically and can send you a daily or weekly report to update your dialer and CRM.

3. Caller ID cannot defraud

The FCC states: "No person or entity in the United States shall, with the intent to defraud, cause harm, or wrongfully obtain anything of value, knowingly cause, directly or indirectly, any caller identification service to transmit or display misleading or inaccurate caller identification information." QVD not only ensures numbers are answered properly, but also updates CNAM so the correct name displays, and regularly audits the CNAM database used by clients — for example, we won't let a client use the CNAM "IRS" unless they are, in fact, the IRS.

Setting up an outbound telemarketing campaign is complex enough without worrying whether your Caller ID setup is compliant. QVD's Local Caller ID numbers are built for the Truth in Caller ID Act and other state and federal telemarketing rules, backed by a legal opinion letter from one of the country's foremost telemarketing compliance attorneys.