The Compliance Phone: A Non-ATDS Way to Prevent TCPA Class Actions
If you place telemarketing calls to wireless (or VoIP) phone numbers, you must place them using a non-Automated Telephone Dialing System (non-ATDS) device. The FCC's TCPA declaratory ruling from July 2015 gave clear guidance on what counts as an ATDS — and most telemarketing dialers, office phone systems, and CRM-embedded click-to-dial tools qualify, even without automated dialing, because the FCC views them as having the theoretical capacity for it.
At the PACE Legislative Conference in Washington, DC, Quality Voice & Data launched The Compliance Phone™: a standalone non-ATDS telephone that sits on a desk, connects to the internet, and requires the user to physically dial each number rather than integrating with a CRM or dialer. Used to place calls to wireless and VoIP numbers, it lets sellers call customers, former customers, or prospects without needing prior express written consent (PEWC).
Filling a gap in the market
Non-ATDS systems already exist for contact centers, but The Compliance Phone was built to be easily and inexpensively deployed in small numbers — a fit for banks, insurance companies, and other organizations with branch offices staffed by one or two people who need to contact customers, or a contact center that only needs five or ten seats of non-ATDS calling.
With TCPA class action lawsuits on the rise, and the law's private right of action allowing up to $1,500 per call, every organization placing calls to current customers, former customers, or prospects needs a compliant solution. The Compliance Phone is backed by a 288-page legal opinion letter from TCPA attorney Michele Shuster of MacMurray, Petersen & Shuster LLP, based on a technical review by IP attorney Christine McCarthy of Barnes & Thornburg LLP.
What's built in
The Compliance Phone includes call recording, call tracking, and call transfer. For organizations that want a fail-safe Do Not Call tool, it's interoperable with Gryphon Networks' patented DNC-blocking technology, screening every dialed call in real time against defined compliance rules and lists — including internal DNC lists and existing customer lists when prospecting.
Setup is simple: plug it into any internet router and power. Landline numbers work too, making it a universal solution for placing telemarketing sales calls compliantly.
