Build Customer Trust and Relationships with Branded Caller ID

Today, businesses and organizations have more opportunities than ever for connecting with consumers and building relationships.

However, with so much communication taking place online and in other non-face-to-face spaces, it’s also becoming easier for bad actors to impersonate businesses and individuals for the purpose of scamming consumers.  

Luckily, there are proven ways to protect your business’ reputation and relationships. One of these is through a service called Branded Caller ID.

Branded Caller ID helps consumers recognize phone calls from businesses and organizations as legitimate and therefore trustworthy, making them much more likely to answer the call. The vast majority of unidentified calls (i.e., somewhere between 80% and 94%, recent studies show) go unanswered. 

Are Calls Still Important to Business?

Yes, calls are still very important to both businesses and consumers. Almost 80% of consumers state that phone calls are important to communicating with businesses, according to a recent TransUnion report. We’ve all been there, wishing we could talk with a human!

The feeling is mutual, with 86% of decision-makers across a range of industries saying that the phone is the number one outbound channel for customer service and revenue generation. 

You have invested in your sales, customer service, or outreach teams for a reason. These are the people with the training and education necessary to connect with consumers, answer all of their questions, and make them happy. But not if they can’t talk with them.

Why Consumers Block/Don’t Answer Calls

There are many reasons why your team’s phone calls may be going unanswered intentionally or unintentionally. 

Consumers today are wary of scams and concerned about privacy and safety. A recent study shows that 72% of consumers refuse to answer calls due to safety and fraud concerns, often missing important calls.

Other data highlighting these concerns include:

• 80% of consumers report blocking calls from numbers they don’t know.
• 85% of consumers consider calls from unidentified numbers to be illegitimate.
• The same study showed that 90% of consumers report not feeling comfortable answering the phone when they don’t recognize the caller.
• 48% of consumers don’t ever answer unidentified calls, data from 2025 shows.
• 77% of adults say they would feel more protected if businesses used branded calling.
  
  

Unanswered calls represent missed opportunities for both you and your customers. As many as 78% of consumers say they missed an important call in the past month because the phone number was unknown, a recent study showed.

Not identifying and verifying your business or organization on caller ID can have another unintended impact: 61% of consumers say that receiving an unidentified call creates a negative impression of the business. You have worked hard to build your organization’s reputation, and Branded Caller ID can help you strengthen and protect it.

Get Your Calls Answered With Branded Caller ID 

Luckily, there is a solution to unanswered calls. Studies show that people simply want to know, and trust, who is calling them, and then they will answer the phone or listen to the voicemail.

What the data tells us:

• Nearly 3 out of 4 consumers say they would feel comfortable answering the phone if brands properly identified themselves on caller ID, with about the same number saying they prefer engaging with businesses that identify themselves on calls.
• Similarly, 78% report being more willing to answer when branded caller identification is used.
• With branded calls, answer rates increase by up to 44%, compared to unbranded calls.   
• Another survey showed that people are three to four times more likely to answer verified calls vs. anonymous calls.
• More data shows that branded calling improves answer rates by 40-130%.
• More than eight out of 10 consumers would answer a call if it followed a recent interaction with that brand.

Standing Out From the Competition with Trusted Calls

With Branded Caller ID, your business can earn and keep the trust of your customers with every phone call, creating opportunities for increased sales, improved customer service, and strong, solid relationships.

Real-Time Communication 

In today’s busy world, people want their questions and concerns addressed almost immediately, or it’s on to the next thing. The real-time communication available through trusted calls is often what consumers need to make a purchase or donation and to feel good about their relationship with your organization. 

Increased Efficiency

Calls also allow your team to quickly address any confusion, doubt, customer service needs, etc., increasing your team’s efficiency. This shows your team to be both competent and trustworthy.

Humanization of Your Brand

Answered phone calls also humanize your brand, helping you stand out from the competition through emotional connections. These types of connections, essential for both personal and professional relationships, increase loyalty, engagement, and satisfaction. They also drive decision-making.

Improved Sales and Conversions

Even cold calling can be effective when done right, and Branded Caller ID can open the door. Overall, phone calls have higher conversion rates than web forms and other online sales tools, and can be especially helpful when dealing with complex or high-value products and services.

Have Questions About Branded Caller ID?

We are happy to help. Call Quality Voice & Data to learn more or get started today.