By Angela Garfinkel, President
Truth: Using a local phone number for outbound Caller ID does increase your outbound telemarketing answer rates. In fact, just this week, a major telecom carrier just told us that when one of their vendors began using local Caller ID phone numbers from Quality Voice & Data, their sales per hour (SPH) increased by 30%! They attribute that increase to a major increase in the number of customers that answer the phone when called. Continue reading
By Rich Hamilton, Director of Marketing & Product Development
Outbound Telemarketing is not for the feint of heart. There are so many aspects to consider when setting up a campaign, from script creation to dialer setup and configuration. The most complex and arguably the most important piece is compliance with telemarketing laws and regulations.
There are a myriad of state and federal regulations that address Caller ID with regard to outbound telemarketing calls. The rules fall into 3 primary buckets. Continue reading
Note from the QVD team: This is a guest post by Nathan Teahon, Vice President of Quality Contact Solutions (QCS). Nathan and his team of outbound telemarketing managers run thousands of outbound telemarketing hours on a daily basis, both B2B and B2C. No one understands outbound telemarketing and how to get the best results than Nathan.
There is nothing more frustrating than when you have an outbound telemarketing campaign rolling along with strong performance, and then have it drop like a rock halfway through the list. It’s a helpless feeling to see your team of agents doing everything in their power to be successful and due to circumstances out of their control they can’t get anyone on the phone to talk to. Seeing the dialer going through the dreaded Spin Cycle, churning through the list and failing to find contacts makes call center managers sick to their stomachs. Also, lead lists are valuable and despite what many think, there isn’t typically an unending supply of appropriate prospects to call. How nice would it be to get your lists another 15-20% penetrated before you started to see diminishing contacts per hour?
By Kelsey Olsen, Director of Enhanced Telecom Services
Charities have used the power of the telephone as an effective channel to raise funds for many years. The phone is a powerful tool that gives charities a way to reach many potential donors. These calls can be made to previous donors or to those who have not previously supported the charity.
There are standard components to establishing a successful fundraising telemarketing campaign; including the
- calling lists
- data collection
- and donation funds capture.
One simple yet important, and often overlooked step can be securing a Local Caller ID phone numbers to use for the Caller ID display on the outgoing phone call. Continue reading