This is an actual client success story. The client markets its services to consumers in the lower 48 states. Outbound B to C telemarketing is the primary sales channel used by the organization. The outbound telemarketing manager was challenged with decreasing outbound telemarketing answer rates, which was ultimately impacting contacts per hour and list penetration on their campaigns.
The company told Quality Voice & Data, “Of the various options that were on the table, we knew we needed to find a way to increase our outbound telemarketing call answer rate and sales. Otherwise, the cost per sale for the telemarketing channel was going to be prohibitive”. Quality Voice & Data’s Local Caller ID solution was selected for a test. Continue reading